A high-profile billboard and poster campaign bringing attention to the plight of animals exploited for human gains is running in NYC's Times Square, Javits Center, and the streets of Manhattan, from August 8th to September 4th
Be Fair Be Vegan is a campaign featuring moving billboards as well as static street posters, aimed at introducing viewers to the faces and feelings of the animals we use for food, clothing, research and entertainment.
For four weeks, these provocative slideshows will be displayed in two of the most high profile billboard locations in the country (Times Square and the Javits Center), accompanied by a series of street posters inviting passers-by to consider the circumstances of the victims of the animal industry while seeing them for who they are: sentient beings who value their lives.
Animal slavery is the most widespread and socially accepted injustice of all time. Not only is the animal industry holding hostage the natural world and its inhabitants, as well as sabotaging the health of our society, its very existence is a violation of the most basic rights of the individuals it enslaves.
These billions upon billions of sentient beings are considered, by today’s ‘civilized’ society, to be nothing more than chattel property, and their owners are legally entitled to subject them to many forms of barbaric cruelty in the name of profit, convenience or pleasure. As consumers, we have the power to take back control, and demand an end to the use of animals as commodities and resources. When we advocate for the widespread adoption of vegan values, we speak for the entire population of humanity’s victims – from wild animals who are hunted and exterminated to make way for the ravages of human excess, to domesticated animals who are bred and confined (whether in crates or pastures), and ultimately killed so that people can make use of the products of their misery.
The pandemic of violence in the world calls to us to reevaluate our relationship with non-human animals – who are victims of the most extreme forms of our collective violence – and to recognize that they are no more meant to be our possessions than are people with different colored skin, women, children, or any other living beings. They too, are individuals who value their lives, feel pain, fear death, and have a right to live free from oppression.
BeFairBeVegan is an animal justice campaign run by the Colorado-based non-profit Be Fair Be Vegan. The first high-profile vegan campaign in the US to present the end of all animal use as a prerequisite for a fair and just society, it was launched in New York City in August of 2016. Created and designed by Joanna Lucas, it is managed by a collective of vegan activists. All content subject to copyright.